Facebook ads are a great source of buyer leads for our team. Here’s how we set them up and why they work.
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Today I want to share with you one of our most successful buyer lead generation strategies on Facebook.
In order to generate leads on Facebook, I tested many different ads to see which kind works best. For buyer leads, coming soon ads work great. The great thing here is that you are the source of the information.
Prior to listing a property on the MLS, you want to create a Facebook ad specifically for lead generation and add in the address of the property in the ad. From there, choose a radius between one and 10 miles, depending on how much of a reach you want.
Then you can target a more specific audience, like users aged 25 and older who are likely to move and who are already homeowners. Then, we exclude users with real estate job titles, and who have employers like Keller Williams and RE/MAX that are real estate-related.
Next, we set a budget and duration of the ad. We usually spend $5 to $10 per day for anywhere from a few days to several weeks. Facebook will estimate your potential reach and leads based on the budget and duration. After setting the budget, choose the format of the ad. We like using a carousel ad, which allows you to use more than one image. We also use detailed descriptions and headlines, as well as a call to action of “Learn More.” Then, we hook this up with a Facebook lead form. Finally, Facebook will review the ad, approve it, and get it out to your specific audience.
If you have any questions for me or want to learn more about how you can use Facebook ads to generate more leads in your business, please feel free to give me a call or send me an email. I look forward to hearing from you soon.